Social Media as the Antidote to COVID-19

Hello and welcome to The Public Sector Marketing Show! A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                                     Thank you for tuning in. Levelling up your digital comms knowledge is crucial right now, as we battle COVID-19, fake news and try to win the hearts and minds of our citizens. In this show: Why social media snobbery is causing more pain than good during COVID-19 I interview Alexsandra Kumanovic, Social Media Manager with the World Health Organisation. She tells me how important social media is in fighting COVID-19 and brings us behind the WHO social media strategy.   In social media news: o  LinkedIn Stories are now available to users in Brazil o  Facebook launches a suite of new video tools including group video conferencing o  WhatsApp reports a 70% reduction in the sharing of viral messages which may spread misinformation I share my top tool to simulcast The Public Sector Marketing Show video interviews across multiple channels