SMS Marketing Needs To Be In Your Campaign Strategy Agency

Hi, my name is Rachel from the International Institute Of Digital Marketing. SMS Marketing Needs To Be In Your Campaign Strategy SMS marketing is a highly targeted and affordable mobile strategy. The purpose of the mobile device is to have absolute convenience at the user's fingertips. Mobile devices should be seen as a new opportunity for digital marketers to track their campaigns and track customer mobile behavior. Proximity marketing can be very successful in conversion rates when closely targeted. Mobile marketing can be integrated into the daily routine of the target market - such as optimizing mobile web browsing, mobile banking, artificial intelligence tools, and banner ads in apps. Why SMS and MMS marketing? SMS (Short Message Service) is one of the cheapest forms of direct mobile marketing to promote updates, offers, alerts, or transactions in real-time. MMS (Multimedia Message Service) is just an extension of SMS marketing of 300 characters. MMS's allow for images, videos, and audio to be included. A short telephone number (CSC) allows the customers to vote, poll, sign up and donate according to the requested message. It is usually 5 digits long. Follow these steps for an effective SMS/MMS marketing campaign: 1. Use the recipient's first name to personalize the message. 2. Quality over quantity - stay focused and work on building a relationship with the customers on your list. 3. Short is sweet. Catchy is key. 4. Add ‘call-to-action to generate leads (Book Now, Subscribe Now with a link to the desired landing page) 5. A successful SMS will result in the customer ‘opt in'. 6. Always include an option for the recipient to ‘opt out’ or ‘stop’ - hence allowing the recipient to unsubscribe. 7. SMS messages need to be under 160 characters. Avoid this in SMS Marketing: 1. Do not use it as a push-focused selling tool as it will not gain any loyal customers. 2. A failed campaign is failing to reach your target market. 3. Do not only use only mobile marketing as a strategy to reach your target ma