Smarter Growth Fueled by Efficiency and Demand Generation with Jack Foster at WorkRamp

<p><span style="background-color: transparent;">On this episode, </span><a href="https://www.linkedin.com/in/jacquelinewfoster/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Jack Foster</a><span style="background-color: transparent;">, CMO at </span><a href="https://www.linkedin.com/company/workramp/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">WorkRamp</a><span style="background-color: transparent;">, shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale.</span></p><p><br></p><p><span style="background-color: transparent;">Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales team will allow them to be more effective at selling. She also extols the importance of hiring the right people — balancing multiple strengths spreads out the work and also covers vulnerabilities.</span></p><p><br></p><p><span style="background-color: transparent;">She rounds up the discussion by sharing that companies should focus on demand creation. She says 95% of the market isn’t ready to buy yet, so having brand presence as early as now will transform them into future customers.</span></p><p><br></p><p><br></p><p><br></p><p><span style="background-color: transparent;">Resources:</span></p><ul><li><a href="https://www.linkedin.com/in/jacquelinewfoster/" target="_blank" style="background-color: transparent;">Jack Foster </a><a href="https://www.linkedin.com/in/jacquelinewfoster/" target="_blank">| LinkedIn</a> - https://www.linkedin.com/in/jacquelinewfoster/</li><li><a href="https://www.workramp.com/" target="_blank">WorkRamp | Website</a> - https://www.workramp.com/</li></ul><p><br></p><p><br></p><h3><strong style="background-color: transparent; color: rgb(67, 67, 67);">This episode is brought to you by Content Allies.</strong>