SmartAssUndies: Brendan Saves the Planet by the Seat of Your Pants

<p>If you were anywhere close to crunchy in high-school you had a pin on your backpack that proclaimed, "Be The Change You Want To See In The World." &nbsp;The world is a big place to change, but the point (if I may, Mr. Gandhi) was that you don't need to change the world, you need to change yourself, and effect part of the world in so doing.&nbsp;</p> <p>Brendan Lo is the intersection of one man becoming a force for good in his own life and strategically placed motivational quotes, embodied (and on bodied...) in his company, <a href="https://smartassundies.com/">SmartAssUndies</a>. SmartAssUndies is pretty much exactly what it sounds like: an underwear company that's affixed &nbsp;joy inducing quips to the posterior of your posterior so that every morning your day begins with a chuckle and an affirmation. Take for instance, "I See Magic Everywhere," or, a personal favorite, "Stay focused on the important shit &amp; leave the rest behind," consider the billboard for the message, and I dare you not to grin.&nbsp;</p> <p>But you don't get on the pod just by being clever. Brendan sought out a leading sustainable supplier for his fabric, all of which is manufactured from recycled PET bottles. He donates 5% of his profits to forest restoration efforts. He takes great care to ensure the factories where his underwear is minted are equitably run and the labor fairly paid.&nbsp;</p> <p>As it says on his website, Brendan is the head of customer service, CFO, CEO, Marketing Manager.... A one man shop. Changing the world, saving the planet, doesn't mean you need to re-invent the wheel (or food, or fire...), as Brendan teaches us, it can be as simple as living up to a button on a bookbag, or an affirmation on your ass.&nbsp;</p> <p>"Everybody’s ass benefits," Brendan says. "Including the animals." That's something we can get behind. Also featured is non-fiction writer and sustainability expert Jessica Miles, who "butts" in from time to time. We don't mind and neither will you! Tune in.</p> <p>*One quick note, Brendan at one p