Smart & Easy Amazon PPC with Joe Shelrud

<p>I have proven throughout the years that, through smart listing optimization, you can direct buyer traffic to your products without leveraging Amazon ads. But let’s face it: sometimes, Amazon takes time to pick up on your listings and keywords. So, if you’re someone who wants to kick start your bundles <em>and</em> make things speed up a little, you really need to make use of PPCs and some helpful advice from Amazon advertising & PPC marketing expert, Joe Shelrud. He is the founder and CEO of Ad Advance, an Amazon Advertising Management Agency. Joe shares my passion for helping people. By developing strategies and tools - in addition to creating <em>The Ad Project</em> podcast - Joe guides Amazon business owners through their journey towards success.</p> <p>Joe joins me today to discuss how he transitioned from his career in project management and engineering to start an Amazon business and, eventually, Ad Advantage. He shares the different kinds of Amazon ads and the various ways to approach them. He highlights simple advertising strategies for new Amazon business owners and reveals the perfect time for sellers to outsource to an advertising agency like Ad Advantage. He also outlines the three stages of building a business and reveals the two crucial elements new Amazon sellers should focus on.</p> <p> </p> <p align="center"><em>“Amazon is a marathon, not a sprint. With advertising, you’re building that foundation for your listing.” - Joe Shelrud</em></p> <p> </p> <p><strong>This week on the Amazon Files:</strong></p> <ul> <li>How Joe pivoted from his chemical engineering background to sell on Amazon</li> <li>Joe’s beginnings in retail arbitrage and how he transitioned to private labeling</li> <li>Using your expertise to your advantage and turning it into a product to sell on Amazon</li> <li>How Joe came up with the idea that soon became Ad Advance</li> <li>The vast, confusing world of Amazon PPC and the Ad Advance strategies for Amazon beginners</li> <li>What new Amazon sellers should focus on before they sta