Small Choices Make a Big Impact: Sustainable Flooring with Shannon Johnstone | Friends of Build Magazine #75

<p>Today Ted speaks with Shannon Johnstone of Strong Roots Flooring in Kelowna BC. Shannon and her husband run their business with the model to save old flooring by refinishing it to look modern. In their store, they focus on educating customers on sustainable flooring options for every budget.</p><p>While their business always focused on refinishing, the shift towards sustainability is new and the smallest choices have had the biggest impact. From using new technology and low VOC products, to a partnership to replant the worlds forests, Shannon and her husband are on a mission. For every 100 square feet of flooring they’re able to refinish, they partner with a company to plant 10 trees around the world. This initiative has allowed them to not only plant more trees, but to save more old floors from entering landfills. </p><p>This episode is a lesson on the environment, the choices we can make, and where the industry is headed if we can take the smallest steps. </p><p>TOPICS DISCUSSED</p><ul><li>[2:00] The start of Strong Roots Flooring</li><li>[5:30] It’s tough to find good people</li><li>[8:00] Most floors can be refinished</li><li>[8:40] How to give old floors new personality</li><li>[12:00] How has technology changed refinishing?</li><li>[16:00] Where is the business now vs. when you started?</li><li>[19:40] Tree planting initiative</li><li>[30:15] Trying to educate the public on sustainable flooring</li><li>[35:30] Differences in wood sources and products</li><li>[40:20] How to be sustainable and thoughtful with hardwood</li><li>[41:30] Competition in the marketplace</li><li>[43:55] What keeps you up at night?</li><li>[46:45] Consideration for the environment is becoming popular</li></ul><p>CONNECT WITH GUEST</p><ul><li><a href="https://strongroots.ca/">Website</a></li><li><a href="https://www.linkedin.com/in/shannon-johnstone-053888168/?originalSubdomain=ca">LinkedIn</a></li><li><a href="https://www.instagram.com/strongrootsflooring/?hl=en">Instagram</a></li><li><a href="https://www.facebook.com/strongrootsf