Small Business Marketing with John Jantsch

<p>We talk with one of the real gurus of Small Business Marketing, John Jantsch. John wrote the groundbreaking book Duct Tape Marketing, and also recently published a new book called The Self Reliant Entrepreneur. To find out more about John, visit <a href="https://ducttapemarketing.com/" target="_blank">https://ducttapemarketing.com/</a></p> <p>In our discussion we cover:</p> <ul><li><i>What is the Marketing Hourglass and why is the concept of the hourglass so important in understanding the customer journey?</i></li><li><i>What are your top 3-5 tips for a small business owner looking to improve their marketing in the current environment?</i></li><li><i>How realistic is it for a small business owner to get their marketing work done on their own / without either hiring staff or contracting with consultants or agencies?</i></li><li><i>What is most important for a small business owner to get done when it comes to marketing strategy?</i></li><li><i>How important is marketing automation for small businesses?</i></li><li><i>What is a total online presence and why isn’t a website or a Facebook Page enough?</i></li><li><i>What has been most UN-changed in marketing for Small Businesses since you first wrote Duct Tape Marketing?</i></li><li><i>What can a business do to vet a marketing agency or consultant?</i></li></ul> <p><br /></p> <p><br /></p>