Skip 'GOTCHA!' Marketing

<p><span style="font-weight: 400;">Selling is NOT manipulation, but there's a point when it can FEEL that way (especially if you've come from a lot of false beliefs about money). Here's why it happens, and how to skip that feeling. Keep your customers feeling fed, not forced…</span></p> <p><span style="font-weight: 400;">...And never apologize for selling! In this episode, I really want to drive that point home and explain what different types of marketing you can use to sell, sell, sell… and keep selling way after the launch.</span></p> <p><span style="font-weight: 400;">This is the type of stuff I’ll be teaching at my in-person event</span> <a href= "https://workshopforprofit.com/"><span style= "font-weight: 400;">Workshop for Profit</span></a><span style= "font-weight: 400;">… It’s a LOT, so grab your pen and paper and let’s get started!  </span></p> <p><strong>Key takeaways:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why the launch itself is NOT enough (00:57)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">A series of mini-events before the big event... (05:18)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Here’s what interruption marketing really means (07:25)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The point when people ask you to sell them things (11:54)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Building relationships by stepping out of the box (16:46)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is hope marketing and why it sucks so much (21:54)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">This is how and WHY I teach and organize events (24:31)</span></li> </ul> <p><strong>Additional resources</strong></p> <p><span style="font-weight: 400;">Want me to review your offer? Reserve your spot for</span> <a href= "https://workshopforprofit.com/"><span style= "font-weight: 400;">Workshop for P