Siri Searches for Scale

<p><strong>Siri supporters have long lamented the absence of a robust Siri-driven smart home ecosystem (not to mention the similar lack of a 3rd-party voice app marketplace). Although Siri was the first major voice assistant to debut, its ubiquity is rooted in its presence on smartphones rather than its availability in other devices . However, Apple has taken note and is actively trying to position itself as a rival in the smart home with its introduction of the original HomePod speaker and newer HomePod mini. Now rumors are hinting at Apple’s </strong><a href="https://www.bloomberg.com/news/articles/2021-04-12/apple-working-on-combined-tv-box-speaker-to-revive-home-efforts"><u><strong>development</strong></u></a><strong> of a hybrid TV set-top box and speaker and smart display. This week, the company announced that later this year, third-party devices will be able to integrate Siri. With these smart home milestones, it’s clear that Apple is trying to expand its position in the voice assistant market.</strong></p> --- Send in a voice message: https://anchor.fm/rainagency/message