Simple Steps to Send Sales Soaring

Learn 3 powerful but practical steps to use the Principle of Reciprocity to persuade patients to buy from you now and to keep them buying from you forever.   The show notes go even deeper and are located here: Read Full Transcript There’s a real science to persuasion.  Luckily, based on solid research, we know we can influence our customer’s buying decisions and we know how.   We use the six Principles of Persuasion.  They are Reciprocity Liking Scarcity Authority Consistency Consensus, aka Social Proof In our last episode, we examined one of these six principles, the Law of Reciprocity.  We broke down the Reciprocity Principle and provided you with actionable steps to use it to persuade patients to choose to buy from you.   Today, we’re going to take a close look at another one of the six Principles of Persuasion, the Principle of Liking.   And we’ll show how to apply this principle to your business or practice in a way that increase your revenue two fold. So what is the Principle of Liking?  It boils down the basic premise that people are more influenced by people they like.  Or as we like to say, People buy from people they like. But what makes you likeable to a customer?  Persuasion science tells us that there are three important factors.   We like people who are similar to us We like people who pay us compliments We like people who work with us towards mutual goals Let’s break these down. First, We like people who are similar to us. Studies show we all relate better with people with whom we have shared common experiences.  So find some common ground with your customer. Maybe you both like a particular kind of music, you both went to the same University, your kids are the same age, you are both suffering from menopause.  The list goes on. You should be able to find something in common with just about anyone. Second, We like people who pay us compliments. Dole out genuine compliments.  Usually, it’s not hard to find something you like about your patient... hairdo, p