Simple Recruiting Strategies for a Tight Labor Market with Dawn Sipley

Connect with Dawn Sipley: Email: dawn@sipleythebest.com LinkedIn: https://www.linkedin.com/in/dawnsipley/ Website: https://www.sipleythebest.com/ Lisa Ryan: Hey, it's Lisa Ryan. Welcome to the Manufacturers' Network Podcast. I'm excited to introduce our guest today, Dawn Sipley. With nearly 20 years in HR, nine of those in business ownership, Dawn understands the pressures of entrepreneurship. She began her professional career after graduating from UCF with her business degree in 2004. Since then, she has supported hundreds of companies in central Florida with their hiring needs, either as a corporate recruiter staffing company or consultant. During those years and staffing, the concept of Sipley the Best was born. Dawn, welcome to the show. Dawn Sipley: Thank you so much for having me today. Lisa Ryan: Please tell us about your background and the behind-the-scenes of why you focused your career in recruiting and staffing and doing what you're doing. Dawn Sipley: God had a funny way of bringing me to this market. I thought HR was all about onboarding and new hire paperwork, benefits, and payroll when I was younger. I had no idea. There was this whole human resources human side. I started off in the retail world slowly got into technology recruitment, which led me to the staffing world. I figured out that many people were terrible at hiring in the staffing world, which I found curious because I had a natural talent for it. That's what led me to get into consulting rather than doing it for people. I teach them how to do it and do it well. Lisa Ryan: So, what are some tips you like to share with people? As discussed before the show, job boards are dead, so people have to be more creative when recruiting. What are some of the things that you're seeing and you're helping others to do? Dawn Sipley: One big thing is pivoting their marketing messaging to attract new talent. For 70 years, marketing has been used to acquire new customers. Now it needs to be used to obtain new employees. One of the main reasons pe