Simple Contacts CEO Joel Wishkovsky – App Isn’t for Everyone

Founder and CEO Joel Wishkovsky created Simple Contacts’ phone-based app to save contact lens wearers time and money when they need a new supply of lenses but not a new prescription. Ophthalmologists are funding the company and conducting the remote examinations. But the firm isn’t seen favorably by optometrists, who stand to lose a steady stream of business.