Simon Weber talks about how your fans don't wear a Ticketmaster jersey.

<p>My guest today is Simon Weber, Co-Founder of Vivenu! </p> <p>We had a great talk. It was really nice to get to know Simon. </p> <p>We covered:</p> <ul> <li>The importance of controlling your brand. </li> <li>Data.</li> <li>The power of market research. </li> </ul> <p>I pushed back on Simon's talk of Vivenu being "product oriented" because the amount of research they did into developing the product says that they are market focused. </p> <p><a href="http://www.vivenu.com">www.vivenu.com</a></p> <p>Check out my friends at Booking Protect. Hayley and Joe will be at the Ticketing Professionals Conference in Parramatta on 1-2 November. Give them a quick hello and check out what they are up to. </p> <p><a href= "http://www.bookingprotect.com">www.bookingprotect.com</a></p> <p>I'm running my annual NPS survey to help me create the next year's newsletter and podcast. 4 questions and it helps a lot. The 4th question: drop any guests you might like to hear from in the box. Thanks for checking this out. </p> <p><a href= "https://forms.gle/pCG1ZCY8gHaPWwjG8">https://forms.gle/pCG1ZCY8gHaPWwjG8</a></p> <p><a href= "https://talkingtickets.substack.com">https://talkingtickets.substack.com</a> </p>