Signature Talks: A Building Block to Your Unique Brand with Steve Lowell

<p>Are you a professional speaker? Or, perhaps, you’re ready to move into the world of speaking at the professional level. If you’re in either situation, then you probably realize the value of promoting yourself as a professional. Yet, if you want to grow your speaking business, you need to know how to promote yourself effectively and consistently. You’re in luck! In this episode, you hear Steve Lowell share his insights on how to effectively drive business through speaking without resorting to manipulative selling tactics. You also get to explore the concepts of creating a signature talk that defines you to your audiences and the importance of being known for something specific.</p> <p> </p> <p>Takeaways</p> <p><span class="block">- The effectiveness of non-manipulative speaking</span></p> <p><span class="block">- Apprehension towards high-pressure sales tactics from speakers</span></p> <p><span class="block">- Building trust with the audience</span></p> <p><span class="block">- Importance of focusing on solving the audience's problem</span></p> <p><span class="block">- The value of a Signature Talk</span></p> <p><span class="block">- Being known for something</span></p> <p><span class="block">- Importance of being recognized and branding oneself</span></p> <p><span class="block">- The desired outcomes of a keynote</span></p> <p><span class="block">- Developing a process to challenge commonly taught ideas</span></p> <p><span class="block">- Becoming a category of one</span></p> <p><span class="block">- Challenging one's own creations</span></p> <p><span class="block">- Providing unique experiences for the audience</span></p> <p><span class="block">- The task of promoting oneself as a speaker</span></p> <p><span class="block">- Going deeper to promote as a problem solver</span></p> <p><span class="block">- Asking questions to generate new perspectives for oneself</span></p> <p> </p> <p><span class="block">Resources</span></p> <p><span class="block">- <a href= "https://SteveLowell.com">SteveLowell.com</a></span></