Show Don't Tell

<p>Your customers want to experience what your product/service can provide them.</p> <p>Questions you can ask yourself:</p> <ol> <li>What do you want them to do?</li> <li>How do they need to feel about your product/service in order to do it?</li> <li>What specific features about your product/service might make them feel this way?</li> </ol>