Should You Worry About Google’s Cache Date? | Ep. #476

<p><span style="font-size: 10pt;">In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date.  </span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Should You Worry About Google’s Cache Date?</em></span></li> <li><span style="font-size: 10pt;">00:38 – Cache date is when Google last cached a web page.</span> <ul> <li><span style="font-size: 10pt;">00:45 – But not the last time Google visited your web page.</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:10 – As Google’s <a href= "https://twitter.com/johnmu/status/537553569013325824?lang=en">John Mueller</a> says, the cached date is separate from crawling & indexing, so not to use that as a metric.</span></li> <li><span style="font-size: 10pt;">01:29 – Neither Eric nor Neil have worried about this too much.</span></li> <li><span style="font-size: 10pt;">01:35 – Neil has tested this by updating his content a little to get a new cache date but his ranking has never increased from doing it.</span> <ul> <li><span style="font-size: 10pt;">01:58 – On the other hand, when he takes content pages that are doing fairly well and updates them with the right keywords, makes them more thorough, and adds better images, then over time his rankings do increase.</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:20 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial for <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">02:30 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:42 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key