Should You Use Coupons In Your Marketing Strategy? - The Auto Repair Marketing Podcast

<p>If you want to get a good fight started in the automotive industry, all you have to do is start a discussion about coupons or discounts. In this episode, we dig into the topic. Should you use coupons in your marketing strategy?</p><p>Thank you to our friends at RepairPal for providing you with this episode. As shop owners, we were part of RepairPal’s Certified network, and you can learn more at RepairPal.com/shops.</p><p><strong>Talking Points</strong></p><ul><li>Should you use coupons in your marketing strategy?</li><li>Will they bring you more clients?</li><li>What type of client are you trying to attract?</li><li>Are you good at converting “coupon customers” into lifelong customers?</li><li>If you do use coupons, what are some promotions you can do?</li><li>Can coupons be successful with high-end clients?</li><li>If you don’t want to do discounts but do want to run promotions, what are some ideas?</li></ul><br/><p><strong>Lagniappe (Books, Links, Other Podcasts, etc)</strong></p><ul><li><a href="https://www.amazon.com/s?k=100m+offers+alex+hormozi&amp;crid=3KVT9VL5Y9707&amp;sprefix=100M+Off%2Caps%2C122&amp;ref=nb_sb_ss_ts-doa-p_1_8" rel="noopener noreferrer" target="_blank">$100M Offers</a> by Alex Hormozi</li></ul><br/><p><strong>How To Get In Touch</strong></p><p>Group - <a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">Auto Repair Marketing Mastermind</a></p><p>Website - <a href="https://shopmarketingpros.com/meet-the-pros/" rel="noopener noreferrer" target="_blank">shopmarketingpros.com</a>&nbsp;</p><p>Facebook - <a href="https://www.facebook.com/shopmarketingpros/" rel="noopener noreferrer" target="_blank">facebook.com/shopmarketingpros</a>&nbsp;</p><p>Get the Book - <a href="http://shopmarketingpros.com/book" rel="noopener noreferrer" target="_blank">shopmarketingpros.com/book</a></p><p>Instagram - @shopmarketingpros&nbsp;</p><p>Questions/Ideas - <a href="mailto:podcast@shopmarketingpros.com" rel="noopener noreferrer" target="_blank">podca