Should You Still Have A Newsletter? #1770

<p><span style="font-weight: 400;">In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and for this reason, it might seem like they are dead as a technique. We think differently however and in today’s episode, you’ll learn how to up the performance of your newsletter. People will never get tired of information as long as it is high-quality!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: Should You Still Have A Newsletter?</span></li> <li><strong>[00:42]</strong> <span style="font-weight: 400;">Email open and click-through rates are down.</span></li> <li><strong>[00:53]</strong> <span style="font-weight: 400;">Why we still think you should have a newsletter.</span></li> <li><strong>[01:24]</strong> <span style="font-weight: 400;">The issue isn’t newsletters, but that people don’t scrub their lists.</span></li> <li><strong>[02:13]</strong> <span style= "font-weight: 400;">Building a list for the long-term by creating good information.</span></li> <li><strong>[02:25]</strong> <span style="font-weight: 400;">The creator economy and why newsletters are here to stay.</span></li> <li><strong>[04:06]</strong> <span style="font-weight: 400;">Go to</span> <a href="http://marketingschool.io/live"><span style= "font-weight: 400;">marketingschool.io/live</span></a> <span style= "font-weight: 400;">to hang out with Neil and Eric in September.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at</span><strong> </strong><a href= "http://www.marketingschool.io/pro"><strong>www.marketingschool.io/pro</strong></a></p> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <p><a href= "https://twitter.com/APompliano?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span sty