Should You Start Your Own Digital Agency or Acquire an Agency?

<p>Should you start an agency or buy an existing one? Do you have the right skill set for owning a successful agency? This isn't really a clear path on the right way to start an agency. Sometimes you just have to do what today's guest did and jump right in.</p> <p>In today's episode, we'll cover:</p> <ul> <li>Leveraging your skillset when you acquire a marketing agency.</li> <li>3 ways to invest in your agency's talent.</li> <li>Why agencies must educate clients on value.</li> </ul> <p>Today I had a really interesting conversation with Joycelyn David, owner of <a href="https://www.avcommunications.ca/" target= "_blank" rel="noopener">AV Communication</a>, a multicultural digital agency based out of Toronto. Joycelyn recently purchased a 7-figure agency after spending over 10 years as that agency's client. She is sharing what's worked, what didn't, and why she decided to take the leap to acquire an agency instead of starting from scratch.</p> <h2>Leveraging Your Skill Set for a Successful Agency</h2> <p>Joycelyn, like many of us, didn't plan to own an agency, she just kind of fell into it. But when she was presented with the <a href= "https://jasonswenk.com/acquire-established-agency/">opportunity to acquire one</a>, she decided to dive in. And, like most of us, she says, if she could do it all again, she'd do it in a heartbeat.  So what gave her the confidence to know she had what it takes? An understanding of her basic skill sets.</p> <p>Running an agency is very much skills-based. And it's using those skills to produce results for clients. Before you think "I don't have enough experience to run my own agency," take some time to look at the skills you already have. For Joycelyn, she had spent over a decade on the client-side of the agency space and built solid relationships. She also had a degree in multicultural communications which ultimately helps her understand the needs of her clients better.</p> <p>Recognize what you have to offer. Surround yourself with a team that believes in your vision. When you do, yo