Should You Rely on Google Search Console Data? | Ep. #447

<p><span style="font-size: 10pt;">In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Should You Rely on Google Search Console Data?</em></span></li> <li><span style="font-size: 10pt;">00:38 – Neil does not see <a href="https://analytics.google.com/">Google Analytics'</a> data matching that of <a href= "https://www.google.com/webmasters/tools">Google Search Console's</a></span></li> <li><span style="font-size: 10pt;">00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic</span></li> <li><span style="font-size: 10pt;">01:05 – Google Search Console doesn’t update their information as often</span></li> <li><span style="font-size: 10pt;">01:23 – Google Search Console is still helpful</span></li> <li><span style="font-size: 10pt;">01:50 – Make sure to still cross-reference with other tools</span></li> <li><span style="font-size: 10pt;">02:30 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">02:33 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:43 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">Google Search Console’s data won’t always match that of Google Analytics’.</span></li> <li><span style="font-size: 10pt;">Google Search Console is usually a week behind in updating information.</span></li> <li><span style="font-size: 10