Should You Raise Prices in a Recession? #2336

<p><span style="font-weight: 400;">In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more! </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: whether you should raise your prices during a recession.</span></li> <li><strong>[00:30]</strong> <span style="font-weight: 400;">The consensus among economists today regarding the possibility of an upcoming recession.</span></li> <li><strong>[01:06]</strong> <span style="font-weight: 400;">The decline in digital ad spend and digital overall.</span></li> <li><strong>[01:28]</strong> <span style="font-weight: 400;">The last real recession we had in 2008.</span></li> <li><strong>[01:58]</strong> <span style="font-weight: 400;">Why you shouldn’t increase your prices during this time unless you have to. </span></li> <li><strong>[02:10]</strong> <span style="font-weight: 400;">Why you should try to keep your pricing consistent or reduce it if you can afford to.</span></li> <li><strong>[02:17]</strong> <span style="font-weight: 400;">An example of how focusing on pay for performance is effective in a recession.</span></li> <li><strong>[03:36]</strong> <span style="font-weight: 400;">An invitation to join us in Miami for Leveling Up Founders.</span></li> <li><strong>[03:52]</strong> <span style="font-weight: 400;">That’s it for today! Don’t forget to rate, review and subscribe!</span></li> <li><strong>[03:59]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">to learn more!</span></l