Should You Measure Everything? #2192

<p><span style="font-weight: 400;">In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: Should You Measure Everything?</span></li> <li><strong>[00:36]</strong> <span style="font-weight: 400;">The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’.</span></li> <li><strong>[01:10]</strong> <span style="font-weight: 400;">The metrics you should focus on when you’re measuring.</span></li> <li><strong>[02:14]</strong> <span style="font-weight: 400;">The concept of analysis paralysis.</span></li> <li><strong>[03:19]</strong> <span style="font-weight: 400;">Why large organizations can afford to conduct more measuring.</span></li> <li><strong>[03:57]</strong> <span style= "font-weight: 400;">Check</span> <a href= "https://www.marketingschool.io/jobs"><span style= "font-weight: 400;">https://www.marketingschool.io/jobs</span></a> <span style="font-weight: 400;">to see our job postings! </span></li> <li><strong>[04:06]</strong> <span style="font-weight: 400;">That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!</span></li> <li><strong>[04:13]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://www.marketingschool.io/pro"><span style= "font-weight: 400;">https://www.marketingschool.io</span></a> <span style="font-weight: 400;">to learn more!</span></li> </ul> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Subscribe to our premium podcast (with tons of goodi