Should You Import RSS Content?

<p>For more detailed show notes visit <a href="https://www.skyrocketradio.com/?p=25724&preview=true" target="wp-preview-25724">https://www.skyrocketradio.com/podcast/should-you-import-rss-content</a>.</p> <p>Several radio station affiliates have asked if importing RSS content would benefit their websites.  I always answer, “What content are you providing now?”  Because it’s essential to know how much you will be relying on the RSS content you’ll be importing.</p> <p>RSS feeds were created to generate more traffic for the website providing them.  You’ve likely seen these feeds on other websites that display the latest posts from CMT.com, MTV.com, Rolling Stone, Fox News, CNN, local tv stations, etc. There are very few upsides to displaying RSS feeds like this.  We view these as reasons to leave your website and the advertisers paying you to be there.</p> <p>Importing RSS content is the best option because it keeps visitors on your website longer.  These RSS feeds are more than simple excerpts and links to the originating website.  They contain full articles along with images and other content.</p> <p>If you’re going to import RSS content, the best route to take is to use a service provider.  Here are some options that are available for barter.</p> <p><strong>1) ABC News Digital Content</strong></p> <p>National News, World News, Politics, Health, National Sports, Entertainment, and news from all major music formats.</p> <p>Contact Mary McCarthy at 212-456-5200 or email mary.e.mccarthy at abc.com</p> <p><strong>2) United Stations Pulse Digital Content</strong></p> <p>Entertainment news as well as news from all major music formats.</p> <p>Contact Ralph Riley at 972-562-3381 or e-mail ralphriley at unitedstations.com</p> <p>The best content is relevant content.  This is going to be different for every market and radio station.  Music news might be interesting, but the most relevant content will likely impact what your listener does today or this weekend.  Local news and events will have a bigger impact on your visitor