Should You Hire Senior Marketers or Junior Marketers? | Ep. #451

<p><span style="font-size: 10pt;">In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Should You Hire Senior Marketers or Junior Marketers?</em></span></li> <li><span style="font-size: 10pt;">00:36 – Bottom line: it depends on the current status of your company</span> <ul> <li><span style="font-size: 10pt;">01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive</span> <ul> <li><span style="font-size: 10pt;">02:04 – Some senior marketers tend to be lazy in execution</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:23 – Get people that tie-in with your core values</span></li> <li><span style="font-size: 10pt;">02:27 – Eric looks for people who are growth-oriented and hungry for achievement</span></li> <li><span style="font-size: 10pt;">03:01 – There are people who can stay with your company for a long time</span></li> <li><span style="font-size: 10pt;">03:40 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:53 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:58 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Poin