Should You Hire an Agency for Link Building? | Ep. #427

<p><span style="font-size: 10pt;">In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Should You Hire an Agency for Link Building?</em></span></li> <li><span style="font-size: 10pt;">00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently handling link building</span></li> <li><span style="font-size: 10pt;">00:48 – Most people don’t have proper connections and use templates that don’t work</span></li> <li><span style="font-size: 10pt;">01:01 – “Links are a very dangerous thing”</span></li> <li><span style="font-size: 10pt;">01:12 – Link building is the same as doing outreach when it comes to sales</span></li> <li><span style="font-size: 10pt;">01:50 – <a href= "http://pitchbox.com/">Pitchbox</a> is an SEO outreach tool; if you’re using it, it’s better to hire an agency</span></li> <li><span style="font-size: 10pt;">02:20 – If you’re looking for good links, find the right agency</span> <ul> <li><span style="font-size: 10pt;">02:24 – Ask for samples first to see if the links are good</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:32 – If you want to do it in-house, hire someone who knows the processes well</span></li> <li><span style="font-size: 10pt;">02:40 – If you decide to go with an agency, make sure that you’re not charged per link</span> <ul> <li><span style="font-size: 10pt;">02:53 – Make sure you’re paying a reasonable price</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:11 – Track reports regarding your link building</span></li> <li><span style="font-size: 10pt;">03:40 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a 90-day free trial to <a href="https://www.crazyegg.com/">Crazy Egg</a>, which is a visual an