Should You Be Using Medium or Not? | Ep. #73

<p>In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more…</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:29 – Today’s topic: <em>Should you be using Medium or not?</em> <ul> <li>00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic</li> <li>01:03 – You can use <a href= "https://medium.com/">Medium</a> to promote your blog…maybe</li> </ul> </li> <li>01:20 – Why build equity on somebody else’s platform?</li> <li>01:45 – Why would you compound your investment on another platform <ul> <li>02:00 – Where’s the conversion tracking? Where are the tracking pixels?</li> <li>02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium</li> </ul> </li> <li>03:15 – Medium is really a new, higher-quality version of Tumblr</li> <li>03:38 – Medium lacks versatility</li> <li>04:00 – You can test Medium for link building</li> <li>04:15 – If your blog blows up, you have no control with Medium</li> <li>04:28 – The plus side of Medium is this—they have an audience so your copy will be read</li> <li>05:09 – if your goal is to solely grow exposure…Medium can work <ul> <li>05:50 – Are you focused on brand building or monetizing?</li> </ul> </li> </ul> <h3>3 Key Points:</h3> <ol> <li>Ask yourself are you interested in brand-building or monetizing?</li> <li>With Medium, you have zero control.</li> <li>When you do most on Medium, at least you know your content will be read.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><span style="font-size: 10pt;"><strong>Connect with us:</strong></span></p> <ul> <li><a href="http://neilpatel.com/">NeilPat