Should You Advertise Your Creative Practice?

<p>There is no question that online advertising has changed the marketing world. And there’s also no question that it works. Online advertising 100% measurable. When you get it right you can start counting the clicks and conversions—and when you misfire, that failure has nowhere to hide. While online advertising absolutely can work for certain kinds of products and services, it’s not the best fit for marketing a creative practice—in your case it’s almost always a complete waste of money.</p>