Should Nursing Homes Be On TikTok?

<p>Despite starting off as a nurse and clinical liaison, Steve’s side gig of marketing and content creation soon grew into a full-service agency, Craft Media, of which he remains president. </p><p>Though senior care facilities serve an older clientele, they are really marketing to younger relatives, decision-makers and placement workers in hospitals, and potential employees. </p><p>Steve explains that all of these groups will likely be present on social media and will be influenced by the quality of a nursing home’s social media presence.</p><p>In addition, the content will be published online about nursing homes whether they like it or not.  </p><p>Failing to maintain their brand through a digital presence will ensure that it is not created by them but by consumers, whose spiteful comments may do great damage to their reputation.</p><p>So where does TikTok fit into all of this?</p><p>Steve states that, at present, TikTok echoes Instagram’s early days, full of young experimenters and rapidly expanding to eventually become a solid segment of the social media landscape. </p><p>By maintaining a consistent presence on this platform while it is still early days, nursing homes will have a huge advantage in the long run.</p><p><strong>FOLLOW STEVE AND CRAFT MEDIA!</strong></p><ul><li><a href="https://www.craftmediainc.com/" target="_blank">Website</a></li><li><a href="https://www.linkedin.com/in/steven-h-32418811/" target="_blank">LinkedIn</a></li></ul><p><strong>RELATED EPISODES</strong></p><ul><li><a href="https://the-nursing-home-podcast.simplecast.com/episodes/content-marketing-in-senior-care" target="_blank">Ep. 65: Content Marketing In Senior Care</a></li><li><a href="https://the-nursing-home-podcast.simplecast.com/episodes/social-media-marketing-for-nursing-homes" target="_blank">Ep. 62: Social Media Marketing for Nursing Homes</a></li><li><a href="https://the-nursing-home-podcast.simplecast.com/episodes/shanee-moret" target="_blank">Ep. 12: LinkedIn Content Marketing with Shaneé Moret</a></li></ul>