Should Marketing be focused on Demand Generation or Lead Generation?

<p>For most businesses, the default strategy is new customers and new leads. However, this is limited if you don’t have demand.</p> <p>Both Demand Generation and Lead Generation are essential components of a successful marketing strategy.</p> <p>But if you want to drive revenue and grow your business, you need to know the difference and decide which one your business should focus on.</p> <p>To learn more, listen to this podcast episode where Chris explains what their differences are and what your marketing should be focused on to reach success.</p>