Shortening Sales Cycles By Changing Focus

<p><span style="color: #ecf0f1;">Salespeople around the world are always looking at ways to shorten their sales cycles, but according to</span> <a href= "https://www.youtube.com/watch?v=4qm8wB3q-uE&t=1s" target= "_blank" rel="noopener"><span style="color: #fbeeb8;">Adir Ben-Yehuda</span></a><span style="color: #ecf0f1;">, most of them are focusing on the wrong thing. Instead of investing more in a tech stack or sexier marketing, Adir sat down and shared a simple sales system that refocuses our attention where it belongs – on the prospect and their challenges. If shortening your sales cycle and increasing prospect receptivity would help you, then you’ll love this week’s Bulletproof Selling Podcast!</span></p>