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<p>Do you have questions about being an influencer or working with one? Abbey has insights you want.</p><br><p>Do you have questions about how the world of e-commerce is changing and how to stay abreast of those changes? Abbey has insights you want.</p><br><p>Do you have questions about the best ways to build a customer base that is loyal to your brand? Oh boy, does Abbey ever have the inside scoop on that for you.</p><br><p>With more than 15 years experience in marketing direct-to-consumer brands such as Oakley, Forever 21 and Contiki Holidays, Abbey Schoenberg is a wealth of information when it comes to promoting your brand online. Currently the marketing director at <a href="Fancy.com" rel="noopener noreferrer" target="_blank">Fancy.com</a>, she was gracious enough to join me for a chat about all things online marketing and I was busy scribbling away when I wasn't just nodding my head in complete understanding and agreement. The strategic and relationship building aspect of this conversation set my heart on fire and I know it'll do the same for you - listening to someone talk about what they just love to do is always engaging!</p><p><br></p><blockquote>What customers of yours have said 'I want to come into your life' and how have you rewarded them for that? -- Abbey Schoenberg, Fancy.com</blockquote><p><br></p><p>Key Points:</p><p><br></p><ul><li><strong>A Constantly Evolving Job &amp; Industry:</strong> No room to get comfortable (<em>4:03</em>)</li><li><strong>What is a Social E-Commerce Business?</strong> (<em>6:56</em>)</li><li><strong>How to Move a Brand Forward</strong> (<em>12:30</em>)</li><li><strong>What a Brand Should Have in Place Before Creating an Influencer Program </strong>(<em>16:14</em>)</li><li><strong>What to do Before Approaching a Brand to Become an Influencer</strong> (<em>18:30</em>)</li><li><strong>Managing Relationships on Different Platforms:</strong> Four Pieces of the Puzzle (<em>23:33</em>)</li><li><strong>The Best Channels for Relationships and Sales</strong> (<em>29:15</em>)</li>