Shifting Channel Strategy for a Post-Pandemic World

<p>In this episode, <a href="https://www.linkedin.com/in/reneebergeron"><u>Renee Bergeron</u></a>, Senior Vice President &amp; General Manager AppSmart at <a href="https://www.linkedin.com/company/appdirect/"><u>AppDirect</u></a>, discusses how the two-year pandemic accelerated channel transformation.</p> <p><br></p> <p>AppSmart is a B2B technology ecosystem powered by the AppDirect platform.</p> <p><br></p> <p>Renee speaks about four key elements from the pandemic that fast-tracked channel transformation as businesses needed to reinvent themselves in the digital sphere.</p> <p><br></p> <p>Along with transformation into the digital sphere is the trend where businesses want to be provided with end-to-end solutions and this is resulting in a shift to ecosystems.</p> <p><br></p> <p>The impact is on the channel partner who then needs to navigate these different marketplaces to bring together end-to-end solutions for their end customers. In order to do so, channel partners are embracing technology-agnostic multi-category marketplaces to bring together solutions from different categories.</p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.</p> <p><br></p> <p>#saas #software #cloud</p>