Shelley Goldstein – Brand Strategist Gamifying Story Telling – eps 208

Today I pleased to introduce you to Shelley Goldstein, a brand strategist who gamifies story telling!<br /><br />I love story telling! It’s how people connect with us and get to know us! Story telling is such an intricate part of this podcast and the work I do with my clients - helping them raise up their voice and visibility - from the stage, on podcasts and on social media. It makes us real.<br /><br />And so when I had the opportunity to meet Shelley Goldstein, who is gamifying story telling. I said – oh we must meet! And we had a great time jamming on the power of story!<br /><br />Shelley cut her branding teeth designing costumes on Broadway in New York City. She used clothing as a tool for storytelling to connect the character and the audience. Like a well-defined character, today Shelley uses games and a matrix as tools to help clients better communicate to their audience.<br /><br />She is the founder of bigIDEA, a branding and marketing consultancy. She created the bigIDEA Branding Matrix, an all-in-one framework for messaging, in 2010. Her client roster spans environmental, fashion, sports, hospitality, and entertainment industries.<br /><br />In 2020 Shelley became a Certified Coach in Ultraspeaking, a system that gamifies the art of public speaking. Goldstein coach’s clients on transformational journey of what to say and how to say it.<br /><br />You’re going to love Shelley – let’s meet Shelley Goldstein!<br /><br />You can learn more about Shelley on her bigIdea web site.