Seven Insider Tips to Securing Equity Investment

<p><br>Today we’re giving you the lowdown on equity financing so you too can ride this wave and give your business the fuel it needs to accelerate its growth. Sharing her insider tips on the topic, NTN Pro, Laurie Dmytryshyn, Chief of Equity Investment at PIC Investment Group, set us up for fundraising success. </p><p><strong>PART 1 // EQUITY FINANCING:THE EXCHANGE OF FUNDS FOR OWNERSHIP <br></strong><br></p><p><br>“Equity Financing is the process of raising capital through selling shares,” explains Laurie.</p><p><br>The amount of capital you’re looking to raise, partnered with what stage of business you’re at will impact your options,  as Laurie points out in Part 1.  Love money, angel investors, venture capitalists, and private equity firms, Laurie breaks down the jargon and explains the merits and conditions that come with each form of equity capital. </p><p><br>But explained above, in exchange for any equity financing a business receives, it’s then required to share a percentage of ownership—which may also include some decision-making control. Be forewarned, as Laurie points out, equity investors, in addition to recouping the value of their shares at a later date, are interested in being paid regular dividends—the portion of the business’s profits out of its earnings after tax (EAT). </p><p><br>In Part 1 of this episode, Laurie shares with us the basics of equity financing and how finding the <strong>right investors</strong> is critical for Founders.</p><p><br></p><p><strong>PART 2 // WHAT EQUITY INVESTORS ARE LOOKING FOR <br></strong><br></p><p><br>Ever wondered what investors base their lending decisions on? In Part 2, you’ll find out. Get a glimpse  into the investors’ perspective, and the key elements they examine when determining whether or not to invest. </p><p><br>Laurie’s quick to remind us, one of the biggest advantages of going the equity route, is while investors are interested in making money, they also share a purpose with the Founder—to see the business flourish. To this end, they’ll sc