Setting and Optimizing Pricing for Your Veterinary Business with Robert Ribciuc

<p dir="ltr"><strong>Robert Ribciuc</strong> is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimization, and revenue management for middle-market corporate and private equity portfolio (PE) clients in diverse industry verticals.</p> <p dir="ltr">In this episode, Robert shares the need to understand the veterinary business as a whole, from the service to the non-service products to come up with the best pricing strategy.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Why you have to check today's podcast:</strong></p> <ul> <li dir="ltr" role="presentation">Understand how veterinary practice is different from other industries</li> <li dir="ltr" role="presentation">Consider the use of good, better, best pricing strategies when dealing with veterinary services and products</li> <li dir="ltr" role="presentation">Learn to holistically understand the veterinary business from the two sides -- the service and the non-service aspect to create best pricing strategies</li> </ul> <p> </p> <p dir="ltr"><strong>"The hypothetical practice where the veterinarian also acts as the practice manager which the more you go up in size you have multiple practices, and then you get to these corporate entities, they try to avoid that like the plague."</strong></p> <p dir="ltr"><em>- Robert Ribciuc</em></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p dir="ltr">02:31 - Robert's thoughts on what is said as unreasonable expenses in taking care of pets</p> <p dir="ltr">07:07 - Understanding the dynamics of the veterinary practice as totally different from other industries</p> <p dir="ltr">11:49 - How are the bigger veterinary companies leading when it comes to price increase?</p> <p dir="ltr">14:22 - Payment schemes to consider for veterinary expenses</p> <p dir="ltr">15:22 - How should veterinarians deal with pricing </p> <p dir="ltr">17:19 - Staying in the veterinary business for long-term</p> <p dir=