Seth Godin’s Marketing Secrets to Changing The World

<p>Seth Godin is back.</p> <p>We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.&nbsp;</p> <p>The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.</p> <p><strong>We covered</strong></p> <ul> <li>What we can learn from the mistakes that Ron Johnson made</li> <li>Don&rsquo;t use your own worldview in marketing as it will be very different from someone else's worldview</li> <li>Acting as a customer to understand how and why people buy</li> <li>Why you should test changes in small areas before making big company-wide changes</li> <li>Applying the same strategy of watching people in stores to how people behave when they shop online</li> <li>Why you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get results</li> <li>What you can do to truly understand your audience and build empathy</li> <li>Try to imagine what it's like to be the person you seek to serve</li> </ul> <p><strong>Ressources</strong></p> <ul> <li><a href="https://geni.us/scientific">Scientific Advertising by Claude Hopkins</a></li> <li><a href="https://geni.us/ogilvyads">Ogilvy on Advertising by David Ogilvy</a></li> <li><a href="https://geni.us/wincreativebattles">The War of Art by Steven Pressfield</a></li> <li><a href="https://geni.us/theartof">The Art of Possibility by Rosamund and Benjamin Zander</a></li> <li><a href="https://geni.us/thisismarket">This Is Marketing by Seth Godin</a></li> <li><a href="https://themarketingseminar.com/">The Marketing Seminar</a></li> <li><a href="https://altmba.com/">altMBA</a></li> <li><a href="https://gimletmedia.com/mystery-show/">The Mystery Show</a></li> <li><a href="https://www.youtube.com/watch?v=t6FVCpn3ihY">Zig Ziglar on YouTube</a></li> <li><a href="https://geni.us/bandwidth">Bandwidth by Eliot Peper</a></li> </ul>