Seth Godin- The Practice

<p>The extraordinary Seth Godin joins Joe to discuss the importance of focusing on the practice over outcomes, why the process matters, and how we can create buy-in within our organizations. Seth also explains why writing is important habit to develop in our personal and professional lives.  <br/><br/>Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages and have changed the way people think about marketing and work. He’s a recent inductee the Marketing Hall of Fame, and a member of the Direct Marketing Hall of Fame, and the Guerilla Marketing Hall of Fame. <br/><br/>In addition to writing and speaking, Seth was founder and CEO of Squidoo.com. His blog <a href='http://www.sethgodin.com/'>www.sethgodin.com</a> is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!</p>