Seth Godin on The Practice

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about Seth's latest book!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC647.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://blueshift.com/moc">Blueshift</a></strong> and <strong><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>Get your copy of <a href="https://amzn.to/2TUQlgJ">The Practice - Shipping Creative Work</a></p> <p>What it takes to trust yourself</p> <p>Bringing humanity to work</p> <p>Curiosity solves the artistic problem</p> <p><strong>8:41 - 9:51 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.</strong></p> <p><strong>Blueshift’s SmartHub CDP uses patente AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.</strong></p> <p><strong>For MoC listeners: <a href= "https://blueshift.com/moc">Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc</a></strong></p> <p>What is quality?</p> <p>The audience does not want authenticity - they sign up for the best version</p> <p>Fighting the Resistance</p> <p>Commitment to a Practice as opposed to a guarantee</p> <p>The Power Broker and the room.</p> <p><a href="https://www.reboot.io/team/jerry-colonna/">Jerry Colonna</a>, <a href="https://avc.com">Fred Wilson</a>, <a href= "https://feld.com">Brad Feld</a></p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">23:16 – 24:55 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href="https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Obligation</p> <p>How to make virtual events more effective</p> <p>Taking School virtual</p> <p>Why a book?</p> <p><a href="https://www.christianmcbride.com">Christian McBride</a> at The Blue Note</p> <p><a href= "https://www.trustin