Service-Led Growth: Why, How and When to Utilize It with Karen Chiang

<p><strong>Karen Chiang</strong> is a co-founder and managing partner of <a href="https://www.ibbaka.com/">Ibbaka</a>, a company that provides software and expertise to enable business growth by optimizing revenue performance through customer value management and talent optimization.</p> <p>In this episode, Karen talks about service-led growth and its advantages over product-led growth in certain situations. She also tells us when and how to utilize it, along with the concept of collaborating with the customer throughout the journey in order to maintain and maximize the value of your product or services.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn the fundamentals of service-led growth</li> <li>Discover why service-led growth might be more useful to your business than product-led growth</li> <li>Find out how to maintain and maximize value by keeping in touch with your clients</li> </ul> <p><strong> </strong></p> <p align="center"><strong>“My piece of advice is for any business to recognize the importance that pricing can play in reaching their growth targets and objectives and making sure that they recognize that pricing has to be rooted in value”</strong></p> <p align="center">– Karen Chiang</p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:12 – How Karen got into pricing</p> <p>01:53 – What is service-led growth?</p> <p>04:09 – Product-led growth vs. service-led growth: Which one to use, and when</p> <p>14:47 – Is service-led growth functional in industries other than consulting?</p> <p>18:26 – How knowing the insights of your customers helps in increasing the value for your product</p> <p>21:02 – The concept of customer journey in service-led growth</p> <p>23:52 – The difference between product-led growth and service-led growth</p> <p>26:54 – Karen’s pricing advice</p> <p>28:24 – Connect with Karen Chiang</p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p>“The reality is that not all customers are looking for product-led solutions