SEO Part 1 - Catch the Chicken

<p>In this 2 part episode, we discuss a very fundamental, but often misunderstood aspect of Small Business Marketing - <b>Search Engine Optimization, or SEO. </b> What SEO is, why it matters for business owners and how you can improve your presence in search engines will be discussed.</p> <ul><li>What is SEO and why is it important?</li><li>What is Local SEO and how is it different?</li><li>What is the difference between paid search marketing and SEO - and can and should they work together?</li><li>Ways to improve your SEO</li><li>How content plays into search results</li></ul>