SEO 101 - What It Is, How It Works, And The Results

<p>Jon talks with John Vuong, Founder of Local SEO Search, about everything SEO.<br /> <br /> The fourth child of Vietnamese immigrants to Canada, John is very familiar with hard work. He was born and raised in Hamilton, and worked from a young age to help his family while also having some pocket money to have fun.</p> <p>John has had almost too many jobs to count, starting when he was ten helping out on paper routes. Through all of his work, though, he has focused on a single thing – building relationships.</p> <p>Whether it was collecting money and making sales on his paper route, shelving books at his local library, or manning the fryer at a stadium, he loved meeting new people and getting to know them. He connected by listening to others’ stories and sharing his own.</p> <p>At University in London, Ontario, he studied finance. He quickly learned that living on your own in residence doesn’t mean you can procrastinate and coast – he got 20% below his usual grades on his first exams. He quickly learned to buckle down and work hard to get the results he wanted.</p> <p>One of the defining events of his life was when he was accepted into an exchange student program in his 3rd year of university. He travelled to Lancaster, England for a year and learned a whole new culture and approach. He loved meeting new people, whether students or locals.</p> <p>After graduation, he wanted to continue travelling and was accepted into a program to teach in Japan. However, his brother spoke to him about settling down and handling his finances responsibly, so he chose to get a job in Toronto.</p> <p>His adventure in sales began at Red Pages, a startup that wanted to follow Yellow Pages and create a printed directory, only of websites instead of phone numbers. This was 2003, when Google was in its infancy and everyone was still trying to understand what the internet would be. Yellow Pages was a major player and everyone invested in print ads.</p> <p>John did an excellent job building relationships with local businesses and selling a