Sending The Right Content in The Right Channel at the Right Time

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode Nancy Chen of Zumper talks about building unique customer experiences!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC699.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://usertesting.com/coffee">UserTesting</a></strong> and <strong><a href= "https://terminus.com/moc">Terminus</a></strong></p> <p>Starting with Email, and over to Postmates</p> <p>Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform</p> <p><strong>5:25 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.</strong></p> <p><strong>For a free trial, visit <a href= "https://usertesting.com/coffee">usertesting.com/coffee</a></strong></p> <p>What KPIs are used to measure it?</p> <p>Growth team driving conversions and Marketing team on branding and awareness</p> <p>Automating both channel and send time for optimum results</p> <p>More relevant content with triggered campaigns sending machine learning generated copy</p> <p><strong>13:50</strong> <strong>Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at <a href= "https://terminus.com/moc">terminus.com/moc</a>.</strong></p> <p>Using the generated data to drive the content strategy</p> <p>How's Covid affected the rental market?</p> <p><a href= "https://instagram.com/eatswithnc?utm_medium=copy_link">EatsWithNC - a Yelp Elite on Instagram</a></p