Selling Your Nursing Home in Today's Complex Marketing Climate with Joe Goldberg

<p>Joe Goldberg's 2+ decades experience shows this dramatic shift in the method of filling nursing home beds. Personal relationships with hospital discharge planners no longer cut it. </p><p>Hospitals are now responsible for their outcomes even once the patient leaves the hospital. The <a href="https://www.medicare.gov/nursinghomecompare/search.html?" target="_blank">CMS star rating</a> and results or recent Department of Public Health surveys will play a much bigger role in the case managers decisions. </p><p>Nursing home marketers are discouraged and sometimes straight out forbidden from entering the case managers offices which in the past were open doors. </p><p>There are a number of factors affecting this change but the bottom line is that we need to find a new way to market nursing homes to our acute partners. We need to find new ways to share our facilities with them. </p><ul><li><a href="https://thenursinghomepodcast.com/episodes/telehealth-in-nursing-homes-with-mordy-eisenberg" target="_blank">Episode with Mordy Eisenberg of Tapestry Telehealth </a></li><li><a href="https://thenursinghomepodcast.com/episodes/megadata-in-nursing-homes-with-shalom-reinman" target="_blank">Episode with Shalom Reinman of Megadata</a></li></ul><p> </p><p> </p>