Seller Success Story With Lori Tomonto

<p>Change is inevitable in <em>any</em> business. And sometimes, in order to grow, you have to let go. You need to let go of things that are no longer serving your growth, whether that’s in your Amazon business or life. That’s a key insight from Lori Tomonto, a savvy entrepreneur who has had so much success not only with wholesale bundling on Amazon but also in her other businesses. But to find the freedom and prosperity she enjoys today, she had to make one critical decision in her business.</p> <p>Lori joins me today to share how she began her flea market business and her experiences while running it. She discusses how she started selling on Amazon and why she decided to change her online business model from retail arbitrage to wholesale bundling. She shares her recommendations on wholesale bundling and reveals the benefits of focusing on niches when doing so. She also shares her “time-money” scale, the challenges she faced in her Amazon business, and her advice to people who want to find success in their life but are afraid of change.</p> <p> </p> <p><em>“You’re not going to be good on Amazon if you’re trying to do too many. If you want success with bundles, you have to pick a niche.” - Lori Tomonto</em></p> <p align="center"><em> </em><em> </em></p> <p><strong><em>This week on the Amazon Files:</em></strong></p> <ul> <li>Lori’s beginnings in the flea market business and how she pivoted to starting an Amazon business</li> <li>The importance of researching and teaching yourself how to grow a business on Amazon</li> <li>Lori’s first year and a half in running an Amazon business and challenges she faced</li> <li>Starting Amazon retail arbitrage and how Lori sourced products to sell</li> <li>Getting ungated on Amazon and the pros and cons of selling in different product categories</li> <li>Wholesale bundling as an answer to price tanking</li> <li>How Lori realized that retail arbitrage was not sustainable in the long-term</li> <li>Why Lori recommends focusing on a niche or two when doing wholesale bundling</li> <l