Seeking Pleasure and Avoiding Pain

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Business & Finance

Description

In this podcast, I'm gonna talk about human emotions and what drives us to make decisions. We individuals are very simple folk. We do things really mainly for two distinct motivations. Either to move away from the pain, or to move towards pleasure. Now, we have to keep that firmly in our minds when we put together our sales and marketing initiatives. So, what I ask my clients to do when I take on a contract is to spend a lot of time getting to understand what are the pain points that people are moving away from, that this particular product is offering, and what are the pleasure points that this particular service, or product can deliver. The better I get to know each and everyone of those- that I can tell you categorically, the better the sales and marketing efforts will be. So I go through an exercise. So when I start with the pain points. Moving away from pain. I dig deep to find out what’s going on inside my dream customer or the clients’ heads when they’re trying to move away from pain. Now, I force myself to write down a dozen phrases that the dream customer is saying or thinking as they try to move away from their pain. Now, if you’re struggling to fill this out, write down what you used to say to yourself when you were in similar circumstance and then attempt to elaborate what the dream customer would be thinking. Now, if you're looking for places for ideas, then I suggest you research for forums, message boards, get on to facebook groups, and you will see a lot of these pain points and a lot of discussions people are getting into, in those particular places. Now the same goes for moving towards pleasure. <span style="font-weight: 4

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ernie_wave

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