Secrets to a small business marketing strategy with Nicky Dibben

<h2>To create a small business marketing strategy you need to know your values, be familiar with the customer journey, and the categories of customers. Your content will be determined by these three things.</h2> <p>Are you ready to create a small business marketing strategy that will convert potential clients to paying clients?</p> <h3>What needs to be at the core of your small business marketing strategy?</h3> <p>Marketing is not linear, and you need to decide what works for you. As a result, Nicky created the 360-degree marketing program. Her method has 9 modules, but all nine do not apply to everyone. Individuals should choose three of the 9 for their marketing strategy, the three that work best for them.  And note, these are essentials of marketing, not fluffy tactics.</p> <p>For example, a younger business is wise to choose these three:</p> <ol> <li>Business authority and point of view – what can you say about your business that is true and aligned with your values?</li> <li>A diagram that explains your business.</li> <li>Understanding of your customers so you can map them to your business.</li> </ol> <p>When you think of success, think of what success means to you. Success means different things to different people.</p> <h3>Your values and marketing your business.</h3> <p>Ask yourself what. . .</p> <ul> <li>are my <a href= "https://therobyngraham.com/values/">values</a>.</li> <li>is my purpose.</li> <li>is the hill I’m willing to die on – things I won’t accept?</li> </ul> <p>When you aren’t aligned with your values, you aren’t going to feel fulfilled, and you aren’t going to be able to serve your clients the way they want to be served.</p> <p> </p> <p><a href= "https://therobyngraham.com/small-business-marketing-strategy/">Read the full show notes and access all links. </a></p> <p> </p> <p><a href= "https://therobyngraham.com/success-without-social-webinar/">Register for the Success Without Social Webinar </a></p> <ol> <li>Tuesday, September 26th at 11 am EST</li> <li>Wednesday, September 27th at 9:30 am ES