Secret Dan Kennedy Fax Reveals A Nugget Of Gold

<p>Reasons for entry vs reasons to stay.</p> <p>Hit me up on IG! @russellbrunson<br /> Text Me! 208-231-3797<br /> Join my newsletter at <a href="https://marketingsecrets.com/" target="_blank" rel="noopener">marketingsecrets.com</a><br /> <a href="https://clubhousewithrussell.com/" target="_blank" rel= "noopener">ClubHouseWithRussell.com</a></p> <p>---Transcript---</p> <p>What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to share with you guys a little... It's 20 words, maybe 30 words, inside of a secret fax I got from Dan Kennedy. While he has only recently acquired his company and so I've been going through the archives, and there's this fax he sent to the old owners and I'm not allowed to share the whole thing because literally on the front page it says... Let me see what says, it says, "Confidential. Prepared for internal use only."</p> <p>Anyway. But there's this one little paragraph that is so cool and probably going to change some of your guys' lives forever. I don't want you to miss it. We're going to keep things on, come back, I'm going to tell you what it is. I'm going to explain it. And hopefully this is a little marketing secret you guys can use.</p> <p>Okay. Inside of this fax, so this is actually a fax. Bill Glazer, who's my first mentor in this world. Anyway, so Bill Glazer owned Magnetic Marketing. When I was with Bill, on my sixth year of his mastermind group is when he sold it to this PE firm. The PE firm destroyed the company, ran it to the ground and then Adam Witty bought it from them. Adam Witty got this fax from Dan. It was basically, "This is what is wrong with the business. This is how they killed it. Here's how to fix it. Here's what it was supposed to be. Here's the..." It's almost Dan's business plan for business, which is really cool. And so then Adam ran it for three years and then we bought it from Adam.</p> <p>I think there's so much like gold in here. I wish I could do a whole event just on, "Oh, here's a fax that Dan sent sh