Sebastian Mejia - Mastering On-Demand Convenience - [Founder’s Field Guide, EP. 44]

<p><span style="font-weight: 400;">My guest today is</span> <a href="https://twitter.com/mejiasebas?lang=en"><span style= "font-weight: 400;">Sebastian Mejia</span></a><span style= "font-weight: 400;">, co-founder and president of Rappi. Founded in Bogota, Colombia in 2015, Rappi set out to create an on-demand convenience store and has expanded into nine countries and over 200 cities. In our conversation, Sebastian and I discuss what differentiates Rappi from US-based delivery apps, how the company evolved early by understanding their customers’ behavior, and how the business balances growth vs. unit economics. I loved hearing Sebastian’s views of the value of brands in an increasingly app-based world, the importance of being hyper-local for any delivery-based business, and how fungibility is a key characteristic of any rewards program. I hope you enjoy this great conversation with Sebastian Mejia.</span></p> <p> </p> <p><span style="font-weight: 400;">Before we transition to the episode, I also wanted to highlight our newest series, Business Breakdowns. Each week, we do a deep dive into an individual business to understand what makes it tick. Find more information on joincolossus.com or search for and sign up to the Business Breakdowns feed on your preferred podcast player.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/48872654/mejia-mastering-on-demand-convenience"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p><strong>-----</strong></p> <p> </p> <p><strong>This episode is brought to you by</strong> <a href= "https://www.dell.com/en-us/work/shop/dell-small-business/cp/small-business-central?~ck=mn"> <strong>Dell Technologies</strong></a><strong>. When you call a Dell Technologies Advisor, they’re focused on you - ready to give advice on everything from laptops to the cloud to keep your small business read