Season 5 Episode #10 Building Real Estate Client Relationships That Last - Insights from Top Agent Heather Dolin

<p>The Windermere Coaching Minute podcast featuring Heather Dolin:</p> <p>The Windermere Coaching Minute - August 9, 2023</p> <p>Guest: Heather Dolin, Real Estate Agent Host: Joe Galindo</p> <p>Introduction: Joe introduces Heather Dolin, a top-producing real estate agent with over 15 years of experience. Heather shares insights on building long-lasting client relationships and driving referral business.</p> <p>Staying in Consistent Touch with Clients:</p> <ul> <li>Heather emphasizes the importance of staying top of mind with clients, especially past ones who could provide referrals.</li> <li>She sends handwritten notes to check in and show she cares. Notes showcase her personal touch.</li> <li>A printed newsletter goes out quarterly to update clients on her latest listings and market trends.</li> <li>Small gifts are mailed to top clients, things like cookies, gift cards, and coffee mugs with her branding.</li> <li>Heather also calls clients directly to touch base. Having genuine conversations nurtures relationships.</li> <li>All efforts lead to more referrals as clients remember Heather and think of her first when friends need an agent.</li> </ul> <p>Creating Her Newsletter:</p> <ul> <li>Heather writes and designs the newsletter herself rather than outsourcing it.</li> <li>She enjoys the creative process and sharing her authentic message.</li> <li>The newsletter is written on airplanes as Heather returns from vacations. This downtime sparks inspiration.</li> <li>Content includes listings she&#39;s excited about, local community news, market updates, and her family life.</li> <li>The goal is providing value, not overtly promotional material. This establishes trust.</li> </ul> <p>Gifts for Top 25 Clients:</p> <ul> <li>Heather identifies her top 25 clients who&#39;ve generated the most business.</li> <li>These VIPs receive special quarterly gifts as a thank you for their loyalty and referrals.</li> <li>Gifts are thoughtful items Heather herself enjoys receiving. This ensures they will delig