SE8 EP11: Rewriting the DTC Playbook with a Progressive Growth Methodology w/ Lucas DiPietrantonio

<p>On today’s episode, Kunle is joined by Lucas DiPietrantonio, Co-Founder &amp; CEO of <a href="https://darkroomagency.com/">Darkroom Agency</a>, a digital marketing firm taking on unique and progressive growth strategies for B2C brands and startups.</p><p> </p><p>Being an entrepreneur and investor in a lot of startups himself, Lucas and his best friend and cofounder, Jackson, started Darkroom Agency. Helping a lot of startups and young brands, Lucas was able to compete with well-established and larger marketing agencies with the understanding that brands and their creatives have a powerful impact on its consumers.</p><p> </p><p>While looking and understanding data is important, what to do with it makes the difference. Darkroom Agency has transformed businesses by looking into each of them with curious and fresh eyes, understanding and solving problems that are unique to each business, to each industry and utilizing technology, not just to ride the waves but to create it.</p><p><em> </em></p><p>It’s an interesting episode as you’d hear Kunle and Lucas talk more about new perspectives in marketing, building communities, Lucas’ take on influencer marketing and the era of social media as advertising platforms.</p><p><br>-----------<br> <br>SPONSORS: <br> </p><p>This episode is brought to you by:<br> <br> <strong>Recharge</strong><br> <br> This episode is brought to you by <a href="https://rechargepayments.com/">Recharge</a>, the leading subscriptions payment solution for Shopify merchants.<br> <br> Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.<br> <br> Turn transactions into relationships and experience seamless subscription commerce with Recharge.<br> <br> Find out more on <a href="https://rechargepayments.com/2x">rechargepayments.com/2x</a>.</p><p> </p><p><strong>Tidio</strong></p><p><strong> </strong></p><p>